United Way Searches For Communications Manager

[Kathleen Norwood Crisafi]

United Way of Greater New Haven

JOB TITLE: Communications Manager

DEPARTMENT: Communications

REPORTS TO: Communications Director

 

SUMMARY

United Way of Greater New Haven brings people and organizations together to create solutions to Greater New Haven’s most pressing challenges in the areas of Education, Health, and Financial Stability. We tackle issues that cannot be solved by any one group working alone. The Communications Manager is responsible for the success of projects as assigned in the areas of communications, administrative, website, social media, materials production, media relations, resource development, and community engagement.

 

SKILLS/CHARACTERISTICS

• Effective communicator

• Team player

• Creative

• Self starter

• Tech savvy

• Possess strong people skills

• Ability to read an audience

• Ability to persuade others to take action

 

COMMUNICATIONS

• Plan, develop, and implement integrated marketing strategies, creative designs, and marketing efforts, both internally and externally

• Translate complex community challenges and United Way solutions into relatable and compelling messages, stories, print and digital collateral to help connect stakeholders with United Way’s mission and impact

• Manage all UWGNH contact lists

• Identify and implement strategies to grow targeted communications

• Produce and review communications content

• Manage communications schedule and data

• Gather and develop stories for use in marketing initiatives

• Work with Communications Director and Workplace Campaigns Director to brainstorm yearly campaign theme and strategically brand and distribute cohesive campaign messaging

• Assist in approving and managing contractors working for the Communications Department

• Proofread and copyedit all communications for accuracy and visual appeal

 

ADMINISTRATIVE

 

• Track communications expenses and work with the Communications Department to develop the Communications Department budget each fiscal year

• Report monthly on the current balance of the Communications Department budget

• Make recommendations on cost saving opportunities

• Process purchase orders for the Communications Department

• Work with Finance Department to communicate and fulfill payment to contractors and organizations working for the Communications Department

• Track impressions for companies and organizations that sponsor our organization’s marketing work
  
  

WEBSITE

 

• Approve and publish stories to website

• Identify and implement new ideas for our website to optimize user experience

SOCIAL MEDIA

 

• Use technology to reach and educate stakeholders by using social media

• Create content for Facebook, Twitter, and Instagram

• Manage all email and social media messaging from the organization.

 

MATERIALS

• Work with staff to manage the design and layout of marketing and communications materials  

• Manage production of creative projects including but not limited to ads, brochures, flyers, campaign collateral, annual solicitation letters, and annual report
  
  

MEDIA RELATIONS

• Coordinate media coverage of events

• Organize news conferences

• Maintain current media contact list

• Research, write, and send effective media alerts and press releases

• Cultivate and maintain favorable media relations

 

RESOURCE DEVELOPMENT

• Identify new ways to drive and generate revenue

• Identify strategies and opportunities to best engage donors

• Create and implement account plans for key workplace campaigns, serving as the lead staff for multiple workplace accounts

 

COMMUNITY ENGAGEMENT

• Supervise planning of events

• Assist in strategic positioning of the organization through event sponsorships

• Work closely with Communications Director to develop a strategic volunteerism plan that supports the larger strategic communications plan

• Maintain positive relationships with government, nonprofit and business leaders in the community

• Represent United Way of Greater New Haven at public events and activities

• Support and attend the organization’s key volunteer projects such as Read Across America Day, Comcast Cares Day, and Kindergarten Canvass

• Support all other volunteer activities for the organization

• Represent United Way in community initiatives and at community events as assigned

• Develop strategy around engagement opportunities and communication of our work

• Manage sponsorship program benefits

 

APPLICATION PROCEDURE

Interested candidates should submit a letter of interest, resume, and contact information for three references to [e-mail]. No phone calls, please. All applications are treated confidentially. Please include in your email subject line: “Communications Manager” Deadline for applying is October 31, 2016.

**United Way of Greater New Haven is an equal opportunity employer.**