A new online resource called the New Haven People and the Environment Research Library (New Haven PERL) is now publicly available! We appreciate the invaluable support of those of you who have already contributed to the success of this project.
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Planning to engage your community online requires a disciplined thought process just like any other form of strategic planning. The more time and considered planning you give to the process, the more likely you are to run an effective and meaningful online engagement... continue reading:
Let Your Customers Become Mayor and Rule Your World!
'Phone and GPS-based social networks like Foursquare and Facebook Places have millions of users that join them to “check-in” into their favorite hangouts for fun & rewards. The more they check in, the more points & badges they accumulate. Foursquare's notable badge of honor is "Mayor." Businesses can then use this reward system to provide frequent users with their own incentives. A coffee shop may reward the Mayor of their shop with a free cup of coffee, for example.
If you’re an owner or manager of a “venue” business that largely depends on walk-ins (restaurant, cafe, boutique, theater, gym, etc), location based networks are a must-seek!
Speaking of venues, I am now a new member of New Haven’sThe Grove – a coworking/shared office space on 71 Orange St, come by, say hi and don’t forget to check in :)
I write weekly tips in my company's newsletter for small business owners, managers and professionals. If you're interested in signing up for those, message me!
Do Good. Think Big.
Enter our non-profit contest for online branding
You’re overwhelmed, understaffed and have a non-existent budget. You need to communicate with your target audience why they should help support you. Why they should volunteer, donate and be part of your cause. But where do you start? How do you get in front of them with an easy to manage communications plan?
That’s where we come in.
We love non-profits. And we love Connecticut. So we figured, why not help out a non-profit in Connecticut! We are donating our online branding expertise to help your cause develop a strong online strategy, from social media, to blogs, to emarketing.
Tell us about your non-profit organization [remember, your non-profit/charity must be 501©(3) organization]. What makes you so special? How do you “do good” and why you should be chosen?Remember…tell us a good story about your cause because the public will be reading your story and voting to determine the finalists. So you don’t need to just tug at our heartstrings…you need to tug at everyone’s!
How do you win? Simple.
- You submit your non-profit’s story to our contest.
- Tell your existing friends, supporters and fanbase to vote for you.
- Get the most votes to be one of the top 5 finalists.
- Our panel of judges will make the final selection.
