HIGH NET WORTH GIVING, INDIVIDUAL GIVING, RESEARCH ON WHY DONORS GIVE Where Have All the Donors Gone? The Continued Decline of the Small Donor and the Growth of Megadonors

[Lee Cruz]

In 2016, 53.9 percent of American households donated something to a legally recognized charity. This is down 1.5 percentage points from the prior wave of data in 2014, 11.5 percentage points since the Great Recession, and almost 14 percentage points from the peak level, in 2002. In other words, one in five former donors in the early waves of the study are now not giving anything to legal charities in any given year...

https://nonprofitquarterly.org/where-have-all-the-donors-gone-the-continued-decline-of-the-small-donor-and-the-growth-of-megadonors/?utm_content=107547002&utm_medium=social&utm_source=twitter&hss_channel=tw-61206610