Michael Moody - NonProfit Quarterly - Friday Jan 26.
Having survived yet another frenzied December giving season, we usually find ourselves in the new year reflecting on that end-of-year charitable scramble and what it means for the bigger picture. Unfortunately, these reflections can slide toward the negative. Both our holiday gift exchanges and our year-end giving can feel very transactional. And while these gifts are vital for nonprofit sustainability, are they good for philanthropy writ large and long-term?
https://nonprofitquarterly.org/2018/01/25/relationship-nonprofits-can-better-engage-next-gen-donors ;
