How to Take Risks Without Losing Your Donors

In the seventh grade, Sara1 remembers joining her classmates to write letters. In a letter that began “Dear Sponsor,” they’d thank the person paying for their education, who they’d likely never meet. Sara would share her career ambitions, hoping to inspire the sponsor enough to keep supporting her. She’d ask questions, inviting a response. Finally, before she signed and mailed her letter, she’d draw. When she was younger, this might be a picture of herself or her family; when she got older, she added intricate and colorful borders, carefully executing each stroke so a mistake wouldn’t force her to start over. Then, she’d turn the letter in to her teacher, and she’d wait...

https://ssir.org/articles/entry/how_to_take_risks_without_losing_your_donors

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