Afterschool programs don’t forget to let JC Penny know -- this fundraising methodology is replicable.

[Lee Cruz]

Source: http://causect.wordpress.com/2010/01/30/collecting-change-for-your-cause/ Customers donated more than $4.7 million through the JCPenney Afterschool Round-up campaigns last year. During each 10-day event, shoppers were invited to “round-up” their JCPenney purchases to the nearest whole dollar and donate the difference to the JCPenney Afterschool Fund. JCPenney formalized its commitment to the afterschool issue by making it the Company’s signature cause since 1999. www.jcpenneyafterschool.org ... http://causect.wordpress.com/2010/01/30/collecting-change-for-your-cause/