2012 may be another rocky year for fundraising. In GuideStar's new report, "Your Fundraising Calendar for 2012," fundraising consultant Gail Perry presents a month-by-month plan to help nonprofits get the most out of their fundraising efforts next year.
Perry breaks fundraising down into manageable chunks—major donors, social media, messaging, events, board retreats, Web sites, planned giving, and more—addressing one per month. Nonprofits that follow her advice will build a comprehensive fundraising strategy that will help them weather economic storms not only in 2012 but in years to come.
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Publication date: November 2011
About the Author
Gail Perry is the author of Fired Up Fundraising: Turn Board Passion into Action and founder of Gail Perry Associates, a Raleigh, North Carolina-based consulting and training firm. You can find more fundraising tips in her Fired Up Fundraising blog, found atwww.firedupfundraising.com.
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