Touching the Hearts of Possible Donors and Volunteers—Just How Is It Done?

[Lee Cruz]

Three years ago, former accountant Marion Ruthig created an organization that focused on increasing community involvement in the public sector through the art of storytelling over that of facts and figures. Her nonprofit, I Support Community, focuses on linking potential donors and volunteers to nonprofits based on the unique telling of each organization’s story. Through a series of videos, I Support Community highlights the meaningful work organizations do in the hope that interested individuals will be inspired to join in the organization’s narrative...

https://nonprofitquarterly.org/philanthropy/25899-touching-the-hearts-of-possible-donors-and-volunteers-just-how-is-it-done.html?utm_content=13963397&utm_medium=social&utm_source=googleplus  

But for more on what motivates donors, we highly recommend the classic “What do Donors Want?” by Cynthia Gibson and William Dietel. It does an excellent job of summarizing the research relative to this topic. There is plenty of other material on this topic in our pages, like this piece on Millennial giving and this one about what motivates women to give. This research is a treasure trove of information and ideas. Wander around NPQ’s “stacks” for a bit and see what you might find.—Michele Bittner and Ruth McCambridge

https://nonprofitquarterly.org/philanthropy/25899-touching-the-hearts-of-possible-donors-and-volunteers-just-how-is-it-done.html?utm_content=13963397&utm_medium=social&utm_source=googleplus