First and foremost, Twitter and Facebook are communications networks. That is to say that the primary actions that take place are the posting and reading of messages, pictures, etc… To date these channels haven’t proven themselves to be majors centers of fundraising activity. In fact, a recent web usability study from the Nielsen Norman group has confirmed that people look to Facebook as a secondary engagement point behind a non-profit’s full website.
This confirms that people use Facebook and Twitter to promote the “social benefit” part of the giving process. So, its important to understand the context of social media and realize that it is preferable to have messages like, “I just gave and so can you”, rather than messages simply showing that someone has “liked” an organization. Peer behavior can be a powerful force, so make sure your tools encourage social messaging after a donation takes place.
For more information about creating content on Facebook for your non-profit, there are some great resources available athttp://www.facebook.com/nonprofits. For information about how KIMBIA integrates donation forms and messaging directly into Facebook, email us at info@kimbia.com ... http://trust.guidestar.org/
Source and more info at: http://trust.guidestar.org/
Comments