Whether your organization is large, medium, or small, marketing is a crucial but often overlooked strategy for increasing your impact. While most nonprofit leaders know it's integral to raising awareness, many haven't built their organizations' ability to connect with their audiences.
A clear marketing plan is your most reliable path to motivating your target audiences to act in 2012 and doubles as a practical, realistic guide to prioritizing marketing opportunities. These advantages are absolutely crucial for nonprofit organizations like yours in this time of decreased budgets and increased competition.
This practical and enlightening webinar—presented by nonprofit marketing expert Nancy Schwartz, publisher of the Getting Attention e-news and blog—will lead you through the 10 steps to a game-changing marketing plan that will work for your nonprofit. You'll learn how to:
- Escape from the muddy messages and impossible to-do lists that weaken your marketing impact
- Approach marketing as a system, rather than a series of one-offs
- Identify the right priorities
- Implement them in a way that generates the greatest results
You'll finish the webinar energized, confident, and with a clear understanding of what to do next.
Date: December 6, 2011
Time: 1 p.m. ET
Presenters: Nancy E. Schwartz, President, Nancy Schwartz & Company, and Publisher, Getting Attention blog and e-update, and Diana Hand, Marketing Manager, GuideStar USA, Inc. (moderator)
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