Wake-up Call For Nonprofits

[Lee Cruz]

Less than a decade ago, before the dramatic and sadly increasing disparity between "the haves" and "the have-nots" (now an issue in the presidential campaign), luxury brands typically dispersed their giving to a wide range of nonprofits: culture, education, health and a range of social service organizations all doing good in many creative and altruistic ways. The luxury brands that gave, a generous percentage of their marketing budgets did little to promote (many thought “tout”) their good corporate citizenship...

http://www.mediapost.com/publications/article/269739/wake-up-call-for-nonprofits.html ;