March 20, 2012, 8:49 am
By Cody Switzer - Chronicle of Philanthropy
YouTube has started a new feature that will allow all nonprofits to broadcast live events through their own video channels.
Free live video streaming online isn’t a new technology—one of the best-known providers, ustream, started offering the service in 2007—but YouTube’s new service gives nonprofits the chance to stream video through their existing YouTube channels, with all of the features the site provides for other videos.
YouTube has provided step-by-step
instructions to help nonprofits activate the feature, as well as a detailed guide for organizations planning to live stream events.
The American Foundation for Equal Rights, a gay-rights organization that is challenging California’s ban on gay marriage, was one of the first to use the live streaming feature. Two days before YouTube enabled live streaming for all nonprofits, the group broadcast a live performance of “8,” a play about the ban starring Brad Pitt, George Clooney, and other celebrities.
source: Chronicle of Philanthropy