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source: NeighborWork Leaders for Communities

In the past, non-profit organizations had to rely primarily on print media, TV, radio, and direct mailings to advertise their services to potential clientele and funders. However, thanks to the rise of social media within the last decade, non-profits have an opportunity to interact with their constituents more than ever before. Applications such as Facebook and Twitter allow organizations to market themselves with a few clicks of a button. 

Although he had limited professional experience in managing social media accounts prior to working at Asian Ameircans for Equality (AAFE) as an AmeriCorps VISTA, Douglas Lim took initiative in updating AAFE's social meida sites, primarily Facebook and Twitter. Through social media, AAFE increased its interaction with other local non-profit organizations and community members. By sharing information about AAFE and news stories relevant to the non-profit's mission, AAFE's "likes" on Facebook sextupled, and their Twitter followers quintupled since July of 2012...

http://www.leadersforcommunities.org/group/strategiesthatwork/forum...

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