The Southern Connecticut Chapter of the Public Relations Society of America (PRSA) invites public relations practitioners to attend a webinar on How to Create a Social Media Plan on October 25, followed by a live discussion with Helen Bennett Harvey, the Social Media Editor at the New Haven Register. The event will take place between 3:00 - 4:30 pm at The Community Foundation for Greater New Haven, 70 Audubon Street in New Haven. Registration is $10 for PRSA members, $15 for non-members and $5 for students. Seating is limited; off street parking available in adjacent garage. To register, please email tcaldwell@cfgnh.org or call (203) 777-7090.  

The webinar will be presented by Deirdre Breakenridge, the president and executive director, Communications, Mango! Creative Juice. For 20 years, she has been helping senior executives communicate with their stakeholders. She is also an adjunct professor at Fairleigh Dickinson University, where she teaches courses on public relations and interactive marketing for the university’s Global Business Management program. Ms. Breakenridge will discuss best practices for: developing business goals and objectives, research initiatives, messaging and content creation, distribution channels, performance measures and conversation monitoring. An in-person discussion with Helen Bennett Harvey, the City Editor and Social Media Editor at the New Haven Register, will immediately follow the webinar. Ms, Harvey is also an adjunct instructor at Southern Connecticut State University, a graduate of the University of Connecticut and former Connecticut General Assembly staffer.