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Eight Ways to Go From Snooze to News

Event Details

Eight Ways to Go From Snooze to News

Time: March 8, 2011 from 3pm to 4pm
Location: Gateway Community College - Room 110
Street: 60 Sargent Drive
City/Town: New Haven CT
Website or Map: http://www.gwcc.commnet.edu/c…
Phone: 203-777-7090
Event Type: professional, development, training, presentation
Organized By: PRSA Southern CT Chapter
Latest Activity: Feb 24, 2011

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Event Description

Journalists are fewer and farther between, and they are more harried and overworked than ever. Also, bloggers are developing a reputation for impatience with — even an aversion to — public relations pitches. This webinar will teach you eight proven ways to transform your routine story into the type of content that grabs their attention in the first sentence. You will learn:

  • How to meet journalists’ changing requirements for newsworthiness the new media landscape.
  • New hooks for old or recurring events and issues.
  • An approach to revitalizing “snoozers,” such as groundbreakings and check-signings.
  • How to make your trend story the one reporters pick up — while leaving your competitors out.
  • Specific examples of how these approaches have worked for outlets such as the Washington Post, the New York Times and USA Today.
Enrollment in this one-hour teleseminar as an individual typically costs $150 for members and $250 for nonmembers. However, the local chapter is delivering this program for only $10 when they join us in a central location, where there will be an opportunity to discuss the topic face to face with peers and colleagues.

RSVP to tcaldwell@cfgnh.org or 203-777-7090.

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