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Job posting: Director of Membership and Marketing

Connecticut Fund for the Environment/Save the Sound

Director of Membership and Marketing

Summary

Connecticut Fund for the Environment (CFE) is a leading non-profit environmental advocacy organization based in New Haven, Connecticut. Our programs serve the environment and people of Connecticut, Long Island Sound, and the Long Island Sound watershed, with our Long Island Sound programs known as Save the Sound (STS). Save the Sound’s Western Long Island Sound program is based in Mamaroneck, New York. CFE/Save the Sound is a dynamic organization with a staff of 31 and it is currently in an exciting period of expansion.

 

We seek an experienced and entrepreneurial individual to develop and execute a first class membership program. This new position, called the Director of Membership and Marketing, will report to the Director of Individual Giving and will strengthen and expand our membership program by deepening donor engagement and recruiting new members using direct mail, digital and social media, phone calls, email, and member events. This position will not be responsible for corporate fundraising, large gifts, grants, major donor events, or planned giving. The position manages 1- 2 staff and coordinates outside vendor relationships.

 

The Director will lead strategic initiatives capitalizing on the latest industry and technological developments in membership and donor recruitment/retention. The successful candidate will have 5+ years of experience and will be self-motivated, donor-centered, comfortable deploying cutting-edge technologies and strategies, and able to deliver to metrics including satisfaction surveys, numbers and dollars.

 

Job Summary: The Director of Membership and Marketing will lead CFE/Save the Sound’s membership recruitment and retention strategies; manage our direct mail, digital and social media strategies; and be responsible for revenue growth, staff management, analysis/reporting, vendor and database management, and special projects as needed.

 

Responsibilities

  • Develop and execute a strategy to run an outstanding Member Services program. Ensure excellent customer service to all members with prompt communication and speedy resolution of any problems.

  • Collaborate with the special events and program staff to offer unique engagement opportunities that win new members and advance existing member relationships.

  • Develop and implement member renewal and acquisition strategies utilizing a multi-channeled approach throughout the year to assure strong member retention and addition of new members from a variety of sources.

  • When needed, refine procedures to ensure communications are handled efficiently and effectively.

  • Develop accurate and effective responses to issues/inquiries as they arise.

  • Monitor constituent and public comments about CFE/Save the Sound over social media. Collaborate with the Communications team to develop effective responses to issues raised through those channels.

  • Manage a variety of irregular but important routine tasks, including identifying duplicate records in the database, overseeing the process for corporate matching gifts, managing the tribute gifts (honor/memorial) acknowledgements, etc.

  • Report donations monthly.

  • Work with the team to identify and execute donor cultivation strategies – i.e. regularly review and update our acknowledgements in both mail and online, look for new ways to recognize and pay tribute to donors who have achieved milestones as CFE/STS donors – upgrades, years giving, etc. – and share stories of CFE/STS constituents who go above and beyond in supporting CFE/STS and or work.

  • Work with the team to leverage donor research and feedback from constituents to improve donor development strategies, especially related to retaining and upgrading donors. Work with the team to develop surprising and delightful engagements and member benefits.

  • Manage and maintain a smooth integration of data across programs and platforms to streamline and refine database management challenges, always striving to improve the experiences of our donors and activists.

  • Oversee and work with the team to manage workplace giving programs, which includes representing CFE/STS at workplace giving events.

  • Strengthen retention via direct mail, phone calls, and digital channels, and grow the Green Team monthly giving program.

  • Collaborate with communications and program staff to develop persuasive and emotionally-compelling stories and other content that clearly and effectively articulate needs and impact, and ensure continuity of messaging/mission.

  • Write compelling fundraising copy.

  • Create compelling fundraising video.

  • Oversee production and distribution of all appeals, including working with vendors to obtain competitive bids for all printed pieces and premiums and implementing new and social media approaches to grow online donations.

 

Requirements:

  • BA/BS, minimum five years’ experience in Membership and/or Customer Service, experience in charitable fundraising programs preferred, previous experience managing a team that is on the front lines of donor engagements and public inquiries;

  • An ideal candidate must be responsive and have strong written and oral communication skills; be able to efficiently manage a team to stay on top and ahead of donors’ needs;

  • Strong interpersonal skills, confidence to independently make dozens of small decisions every day, ability to be proactive in assessing challenges and working with the team to develop solutions to advance our constituents’ experiences;

  • Understanding of how to leverage database tools to gain insights, and identify problems and opportunities to advance constituent experiences with the organization;

  • Computer proficiency (MS Office; Salsa; Donor Perfect experience preferred);

  • Ability to multi-task and handle a heavy volume of constituent engagements while not sacrificing accuracy, meticulous attention to detail and commitment to CFE/Save the Sound’s mission;

  • Valid driver’s license and ability to travel locally.

 

 

 

To Apply: Please provide a sample direct response fundraising package, salary requirements, and resume to Valerie at vwormely-radford@ctenvironment.org by Sunday, June 26, 2016.

 

Background:

Founded in 1978, Connecticut Fund for the Environment merged in 2004 with Save the Sound, a respected voice for the protection of Long Island Sound’s shoreline, marine habitat and water quality since 1972. Linking CFE’s legal, scientific and policy expertise with Save the Sound’s proven stewardship, restoration, and community outreach capability has created one of the region’s leading environmental organizations. Our mission is to protect and improve the land, air and water of Connecticut and Long Island Sound. Our staff of 31 works with thousands of partners and stakeholders, including elected officials and community leaders, individual citizen activists (13,000), volunteers (2,500), and members (5,300). Save the Sound operates as a distinct program within CFE.

 

CFE is an equal opportunity employer and does not discriminate on any basis when considering applicants. Compensation is commensurate with education and experience.

 

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