GNH Community

nonprofits,local leaders & Grt.New Haven business sharing information

5 Ways to Improve Your Site's Content Now

Source: www.Embolden.com  

A website is the cornerstone of a well-considered communications plan. It is often the first point of contact.
And you don't have to wait for a major site redesign to improve the way your website's written content serves those visitors. Ask yourself the following questions:
• How effectively does your site reflect your goals and mission?
• Is it compelling? Does it engage people and provide them with a call to action?
• Is the site's content current and easy to understand? Does it anticipate and answer users' questions?

If you have doubts, there are things you can do today to ensure your website content serves your mission. Some suggestions:

1. Create scannable copy. Short paragraphs, bulleted lists and sidebars present detailed information in a concise, easily digestible manner. Research shows that users read only about 20 percent of the words on a given page - and that they focus on information placed on the top and to the left of pages. So arrange your copy accordingly.
2. Use headings and subheads. Well-written headings and subheads serve several functions. They break up text into bite-size nuggets that can be read quickly. They outline what is to come. And they provide you with an opportunity to use the information-heavy words that improve search engine optimization(SEO) results.
3. Avoid jargon. Use simple, direct phrasing in your headings and copy. Plain language presented in a conversational, friendly tone will ensure your meaning is clear.
4. Use links in copy to drive the user deeper into your site. Make it easy for users to find related information and resources. Links placed in bulleted lists allow information to be readily accessed. If you embed links in a paragraph, save them for the end of sentences. Research indicates users are more likely to read information that appears before the link than after it.
5. Update and delete content often. Regularly refreshing your website's content encourages return visits and improves SEO.

Source: www.Embolden.com

Views: 11

Comment

You need to be a member of GNH Community to add comments!

Join GNH Community

Imagine. Inform. Invest. Inspire.

Working together to build a stronger community - now and forever

 

 

Neighborhoods: What is Working

Open Street Project

An Open Streets Family Reunion: Reflections from the 2018 Open Streets Summit

By Ryan O’Connor, Director of Programs, 8 80 Cities Recently 8 80 Cities wrote a blog post about open streets being a labour of love. That being the case, the 2018 Open Streets Summit in New Orleans felt like a family reunion of sorts. It was rejuvenating to see old and new friends who share our passion for open streets and are working tirelessly to create healthier, happier, and more connected communities across the world. The event, which took place on September 15-16, brought together more than 50 leaders who currently organize open streets programs or are interested in bringing the...

The post An Open Streets Family Reunion: Reflections from the 2018 Open Streets Summit appeared first on Open Streets Project.

Open Streets Summit Draft Agenda

We hope you are getting ready and feel excited about the Open Streets Summit in Gretna/New Orleans! Taking place from September 15-16, 2018, the Summit will feature tours, presentations and networking opportunities with open streets champions and organizers from across the continent. Attendees will learn about the nuts and bolts of starting or scaling up open streets programs, including: Route design and planning Partnerships with business and officials Social inclusion Safety and logistics Marketing and promotion Program evaluation through measurable goals and metrics If you haven’t done it yet, click here to register for the Open Streets Summit only or...

The post Open Streets Summit Draft Agenda appeared first on Open Streets Project.

Open Streets Summit Speakers Announced!

The Open Streets Project is proud to announce that Ed Solis from Viva Calle (San Jose, CA), Romel Pascual from CicLAvia (Los Angeles, CA), Jaymie Santiago and Charles Brown from New Brunswick Ciclovia will join us as speakers for the 2018 Open Streets Summit in New Orleans and Gretna! Taking place from September 15-16 2018, the Summit will feature: Behind the scenes tour of the City of Gretna’s inaugural open streets program. Workshops, presentations, and networking opportunities with open streets champions and organizers from across the continent. Training and inspiration for both -novice and experienced- open streets organizers and supporters...

The post Open Streets Summit Speakers Announced! appeared first on Open Streets Project.

Local Initiatives Support Corporation

Verizon and LISC Come Together to Support Small Businesses with COVID-19 Recovery Fund

An investment of $2.5 million from Verizon is making it possible for LISC to begin offering critical relief and resiliency-building support to small businesses facing immediate financial threat because of the COVID-19 pandemic. The funding will go to make grants of up to $10,000, especially to entrepreneurs of color, women-owned businesses and other enterprises in historically under-served places who don’t have access to flexible, affordable capital. Verizon will highlight and bolster these efforts through their inaugural "Pay It Forward Live" online concert series.

A Message from LISC About COVID-19

Along with much of the world, we are closely monitoring the rapidly unfolding news of the COVID-19 pandemic. As ever, we are committed to meeting the needs of our partners and the communities we serve, and to supporting the wellbeing of our employees and the people and places where we live and work. Here are some of the things we are doing to respond to this unprecedented situation.

Have You Heard About “Women in Construction Week”?

We have, and it’s right in line with our commitment to skilling up women to take on well-paying jobs in growth industries. LISC L.A. program assistant Samantha Salmon weighs in on how recognizing women in the building fields is a means for paving the path for our sisters, and how LISC invests in creating opportunities for girls and women to succeed in non-traditional fields.

© 2020   Created by Lee Cruz.   Powered by

Badges  |  Report an Issue  |  Terms of Service