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Twitter, Nonprofits, and News: How to Target Tweets to Reach the Right Audience

Event Details

Twitter, Nonprofits, and News: How to Target Tweets to Reach the Right Audience

Time: March 27, 2012 from 9am to 12pm
Location: CT Association of Nonprofits
Street: 90 Brainard Rd
City/Town: Hartford
Website or Map: http://us1.campaign-archive2.…
Event Type: training
Organized By: Carol Buckheit
Latest Activity: Mar 26, 2012

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Event Description

Many nonprofits are using Twitter, but only a fraction are using this real-time news sharing and social networking tool in a targeted way. Additionally, Twitter has recently unveiled a major re-design with new features. We'll look at the research on how nonprofits are using Twitter and to what advantage, and follow up with a click-by-click training (using many exampes!) to demonstrate how to:
  • Determine whether Twitter is the right tool for your nonprofit
  • Build a Twitter profile and add tactical Twitter apps
  • Strategically build a base of followers and generate retweets
  • Use hashtags, lists, and searches to connect with like-minded organizations
  • Successfully live-tweet an event
  • Use Twitter to connect with the media
  • Use Hootsuite to manage and time tweets
  • Implement a host of best practices for nonprofits
  • Measure your Twitter efforts 

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